On May 27, 2017, the eve of World Hunger Day, Akshaya Patra launched a nation-wide movement called Feed the Future Now – this campaign is supported by nine leading corporates and the Government of India. Christened as ‘Feed the Future Now’, this
On June 7, 2017, following the corporate launch of Feed the Future Now campaign in Delhi, The Akshaya Patra Foundation, in the presence of Mr Shankar Mahadevan (composer and playback singer), Mr Vivek Oberoi (Indian actor), Mr Sanjeev Kapoor (Celebrity
Nutritious meals are
prepared in 30 kitchens
We are present in 29 locations
across 12 states in India
16,39,067 children are
benefitted across 13,636 schools
The cause of ‘Poshit Bharat, Shikshit Bharat’ (‘Nourished India, Educated India’) is gathering momentum! We’re on our way to fulfilling our mission of serving 5 billion meals by 2020, thanks to the backing of our generous supporters and donors.
The fundamental issue of malnutrition and hunger amongst our young children threatens to derail our progress and economic ambitions for the future. As a responsible leader, PepsiCo's ‘Performance with Purpose’ vision focuses on creating a healthier relationship between people and food, and to achieve this, we are transforming our product portfolio around Nutrition. At the same time, we are committed to providing access to at least three billion servings of nutritious foods and beverages to underserved communities and consumers globally by 2025 In India, we started the Quaker Feed a Child program last year, with our partner Smile Foundation, as part of our concentrated efforts to address the problem of malnutrition among children. As our flagship Nutrition brand, Quaker pledged half a million nutritious meals to underprivileged children in the country last year. We are happy to join the ‘Feed the Future Now’ initiative with a commitment to continue our efforts to alleviate the issue of hunger and malnutrition through various initiatives in the area of nutrition.
We reach out to a wide set of audiences across the country. In the past, we have leveraged this reach to spread awareness and bring various social causes to light, which resonates with our positioning of 'Suno Sunao Life Banao'. Taking this forward, we are now partnering with The Akshaya Patra Foundation, with an aim to focus on the issue of 'world hunger' through their 'Feed the Future Now' movement. By virtue of this association, we hope to highlight the relevance of this issue in India, by motivating our listeners to take cognizance of its seriousness and support it collectively as a society.
According to the UNESCO Institute of Statistics 2016 report, every year 47 million Indian children drop out of schools by the time they reach 10th standard. There has been direct correlation between dropping out of schools and classroom hunger. At Viacom18, we believe that education is the key to unlock India’s true potential and it is the future generation that needs to be equipped and nurtured today. We are delighted to partner with the Akshaya Patra Foundation for the ‘Feed the Future Now’ movement.
Nutrition is an important focus area for Nestlé. It has been our endeavour at Nestlé to contribute to nutritional education. Our flagship nutrition awareness programme, ‘Nestlé Healthy Kids’ aims to ensure adolescents adopt appropriate nutrition and physical activity habits, which are important for their development and learning ability. We believe that it is imperative for stakeholders to join hands in the journey towards building a nutritionally empowered society. We at Nestlé are committed to contribute towards alleviating the challenge of malnutrition and believe that if we work together. We pledge our commitment to ‘Feed the Future Now’ movement for a Nourished India, Educated India!
Feed the Future Now’ resonates well with GSK’s core philosophy of do more, feel better and live longer. In India, where 9 out of 10 children are micro-nutrient deficient, this partnership that aims to provide nutritious meal to children will definitely help nurture the future of our children. Under this partnership, GSK will provide nutritious meals to over 50,000 children. In addition, under ‘Mission Health’, our CSR programme, we have taken on us the task of educating and building awareness around micro-nutrient deficiency among children. We are currently reaching out to over 150,000 children in the country.