Feed The Future Now is a movement for social change based on the premise that every child deserves a nutritious diet, a fulfilling education and a bright future.
The Akshaya Patra Foundation, along with its coalition of partners – GlaxoSmithKline, PepsiCo, Nestle, Reliance Fresh, Viacom18, Facebook, Big FM PVR Cinemas and The Lalit Group of Hotels, under the banner of #FeedTheFutureNow, have come together to pledge their support in building a better future for children.
A movement hoping to garner support from the public sector, private sector, media and the civil society at large, so that it becomes a common mission for the Government, corporates, development sector partners and individuals, Feed The Future Now aims at creating a sustained momentum for a nourished India. This is a seminal movement to bring everyone on a common platform and commit to the cause of a ‘Nourished India, Educated India’! Based on three pillars – Awareness, Nutrition and Education, the campaign seeks to create a rallying call-to-action and promote policy advocacy as well as behavioural change on the twin issues of nutrition and education.
A child may consume food with empty calories often – a phenomenon known as ‘hidden hunger’. But, the lack of essential nutrients can have an irreversible impact on the child’s overall development, including delayed motor development and impaired cognitive function, leading to poor school performance. Over the next two decades, India will have one of the youngest and largest working-age populations in the world. However, for the nation to fully capitalise on this demographic dividend and enable it to participate productively in its domestic as well as global economy, it is critical for India to invest in the human and cognitive development of its children. This will happen only if malnutrition is addressed urgently and immediately.
Thus, #FeedTheFutureNow aims to provide 5 Billion Meals to school children by 2020 while also ensuring to:
- Build a collaborative multi-stakeholder campaign and ensure an increase in pro-nutrition investments
- Create awareness drives on the problem of hidden hunger
- Help generate donations to reach the goal of providing 5 billion meals by 2020
- Advocate Right to Food, and address region-wise nutrition requirements and education for all
Join the movement now to help drive away classroom hunger. Let us ensure that ‘No child in India shall be deprived of education because of hunger’!
Join the movement now to end classroom hunger and ensure that no child in India is deprived of education because of hunger. To contribute to this campaign, click here.